Lush has a very good relationship with primary customers, and tries to create new bonds with new customers to keep the growth of their relationships. Relationship selling is the way that they keep their company running well, and also keep all consumers happy with their products and prices. Networking is used to find potential customers that are interested in buying their specific products. Social media has a huge part in finding these potential customers and what they may be interested in. That would be considered needs assessment, and has helped the company greatly in creating new relationships, and keeping all customers happy. Lush is always ready for their follow-up, and ensures that all their products are ready for sale, and to be shipped out to their customers. Customer-centric is also used by the company to customize its products to meet the needs of their consumers. All of these steps are taken by Lush to keep their business flourishing, and maintaining all relationships with customers intact.
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