Consumer Decision Making

 Lush has kept its reputation up to par since being open. Consumers for lush don't really need to take extensive research to buy the products, but would just pass by the store on the street or come across the product online and have it catch their eye. Routine response behavior would be a more common way that consumers would identify with lushes products. Social influences for sure influence consumer buying decisions when it comes down to beauty products. Because Lush has a specifically organic overview, many people that would like to be more environmentally friendly and still using effective products would be put into the aspirational reference group. Lush provides that and keeps its moral standing very high. Lush appeals to many groups of people in society and has been making a positive change. Stimulus discrimination has helped Lush separate itself from different beauty companies, and has created properties that are very concrete and distinct comparing them to other products. Lush creates a very appealing and warming vibe to their stores, to lead consumers to come in and experience a different atmosphere. This all has helped in the grand scheme of selling their products and marketing to different groups of consumers.