Marketing channels and retailing

Lush has been providing organic and environmentally clean products to consumers for many years.  retailing is how lush sells their products, for non-business use. Lush is a retailer, selling their goods to consumers. lush is a chain store, having hundreds of stores located around the world with the keeping the same name of their brand and their products. The business being a franchisor originating in their name and products compared to many other beauty products sold around the world. Lushes stores are specialty stores only retailing in their own products ONLY, they do not hold other companies products for sale at their locations. This also makes Lush a category killer making them a specialized company in making their own individual products and selling them becoming the dominant retailer in its beauty category. They also allow for nonstore retailing, having their products also available online as online retailing.  The atmosphere of their stores are very warming, and inviting having the strong smell of their products surround the store front. This helps with brining in new consumers and keeping existing ones.