Product Concepts

Lush always has products ready for sale. They have created a stable and effective way to produce and sell their products. Convenience products are on sale at Lush, their products arent too expensive, and their products are easy to obtain both at their website, and aswell as in store. They also may be listed as specialty products because many people that may be into "green" products that are vegan may search those specific products which only needs very little search. Because all of Lushes products are similar in production and use, they have a product line. Lushes brand name is very well known giving it brand equity, and meaning to their products. One way Lush is greatly known is for their persuasive labeling, including a picture of the individual that hand crafted that specific item for sale. Lush also includes warranty, letting the consumer know how long that certain product will be good for use.