Advertising, Public, Relations, and Sales Promotion

Advertising is a large part of a companies sales. Lush uses institutional advertising in order to focus more on their goals rather than specific products. This creates a sense of compassion and care rather than just making sales. Because their products are also environmentally friendly, product advertising is used to help get both their products sold but also spread environmental awareness. Their views are advertised with advocacy advertising to help go against those that don't support their products and spur conflict on social media. Lush also provides samples during holiday seasons to help bring in new customers, and try and promote their products. Their advertising is a huge part of their sales so they create a very warming and inviting way to present their products, and promote any sales.