Developing and Managing Products

Lush has made new products since the beginning, bringing a new concept to the beauty world. This would mean that they have made a new-product strategy. Their innovative product structure has deemed them as creative and different. Their product development of environmentally friendly products that are also good for the consumer has launched their company and made them world wide known. Lushes screening process went well as they were launching because their mission statement was very convincing and appealed to many customers. This test marketing for the company is what helped them become what they are now. Lushes products are considered an innovation because they took the concept of regular beauty products and created a new branch of products. The companys product category meet the needs for consumers that are looking for more eco-friendly products, and consumers that may have sensitive skin that would react to harsh chemicals that are involved in making other beauty products.