Marketing Communications

Promotions are a large part of Lushes marketing communications. That way they are able to remind oncoming buyers, and existing consumers on their new products. Lush is at an competitive advantage because they offer a very unique way that their products are made and what the actual products are made of. Lush has a very good communication, they offer both interpersonal communication available at any one of their in store locations; and also mass communication available online or on social media.  This would be considered promotional mix, they use all these strategies to ensure good communication, and relationships. Lush uses media in  a large way, both paid and earned media. They are sponsored by environmental groups that are trying to spread their awareness on the environment through cosmetic products. These are just a few ways that Lush gets its word out about their mission statement, and their products.