Personal selling and Sales management

Lush has a very good relationship with primary customers, and tries to create new bonds with new customers to keep the growth of their relationships. Relationship selling is the way that they keep their company running well, and also keep all consumers happy with their products and prices. Networking is used to find potential customers that are interested in buying their specific products. Social media has a huge part in finding these potential customers and what they may be interested in. That would be considered needs assessment, and has helped the company greatly in creating new relationships, and keeping all customers happy. Lush is always ready for their follow-up, and ensures that all their products are ready for sale, and to be shipped out to their customers. Customer-centric is also used by the company to customize its products to meet the needs of their consumers.  All of these steps are taken by Lush to keep their business flourishing, and maintaining all relationships with customers intact.

Advertising, Public, Relations, and Sales Promotion

Advertising is a large part of a companies sales. Lush uses institutional advertising in order to focus more on their goals rather than specific products. This creates a sense of compassion and care rather than just making sales. Because their products are also environmentally friendly, product advertising is used to help get both their products sold but also spread environmental awareness. Their views are advertised with advocacy advertising to help go against those that don't support their products and spur conflict on social media. Lush also provides samples during holiday seasons to help bring in new customers, and try and promote their products. Their advertising is a huge part of their sales so they create a very warming and inviting way to present their products, and promote any sales.

Marketing channels and retailing

Lush has been providing organic and environmentally clean products to consumers for many years.  retailing is how lush sells their products, for non-business use. Lush is a retailer, selling their goods to consumers. lush is a chain store, having hundreds of stores located around the world with the keeping the same name of their brand and their products. The business being a franchisor originating in their name and products compared to many other beauty products sold around the world. Lushes stores are specialty stores only retailing in their own products ONLY, they do not hold other companies products for sale at their locations. This also makes Lush a category killer making them a specialized company in making their own individual products and selling them becoming the dominant retailer in its beauty category. They also allow for nonstore retailing, having their products also available online as online retailing.  The atmosphere of their stores are very warming, and inviting having the strong smell of their products surround the store front. This helps with brining in new consumers and keeping existing ones.

Consumer Decision Making

 Lush has kept its reputation up to par since being open. Consumers for lush don't really need to take extensive research to buy the products, but would just pass by the store on the street or come across the product online and have it catch their eye. Routine response behavior would be a more common way that consumers would identify with lushes products. Social influences for sure influence consumer buying decisions when it comes down to beauty products. Because Lush has a specifically organic overview, many people that would like to be more environmentally friendly and still using effective products would be put into the aspirational reference group. Lush provides that and keeps its moral standing very high. Lush appeals to many groups of people in society and has been making a positive change. Stimulus discrimination has helped Lush separate itself from different beauty companies, and has created properties that are very concrete and distinct comparing them to other products. Lush creates a very appealing and warming vibe to their stores, to lead consumers to come in and experience a different atmosphere. This all has helped in the grand scheme of selling their products and marketing to different groups of consumers.

  

Developing a Global Vision

Lush has had time to expand their market around the world. Their products are now available in 43 different countries( UK, USA, Canada,  Australia, Austria, Belgium, Bosnia, Brazil, Bulgaria, Chile, Croatia, Czech Republic, Estonia, Finland, France, Germany, Hong Kong, Hungary, Ireland, Italy, Japan, Lebanon, Luxembourg, Macedonia, Mexico, Netherlands, New Zealand, Norway, Panama, Portugal, Russia, Saudi Arabia, Singapore, Slovenia, South Africa, South Korea, Spain, Sweden, Switzerland, Thailand, UAE, and Ukraine). Lushes global vision was very clear and effective because there really arent any other cosmetic lines like them even around the world. They do not alter their products or the ingredients no matter where the product is found, this meaning they have global marketing standardization. Lush is a private limited company having less intrest in investors, and more focus on the production of safe products. Floating exchange rates are used to make sure everyone pays the same amount for the products they are buying, varying on the countries currency.