Lush face masks are known best for their fresh, and natural ingredients, but also the products used are to help the environment. This makes lush engaged in environmental management. Their dedication to keeping their products safe to use, and environmentally friendly it creates a sense of compassion. This may also influence the consumers to become more aware of the environment, and motivate them to keep using lush products there for helping the world one step at a time. Lush also partakes in component lifestyles, having a different approach to cosmetics and beauty products compared to others. Not being tested on animals, and not using harsh chemicals mixed into their products.
Lushes demography doesnt have a specific consumer age, race, or ethnicity that they are trying to attract. They mainly focus on the way their products are created, and attract customers that want and or need more organic products to use. Lush even provides charity products to really make a statement of care, and engagement in society.
Applied research is what Lush had used in the making of their face masks, and other products. They innovated a new strategy of pure ingredients and specified packaging to lure new customers and keep satisfying current ones. They took a risk in using more people rather than machinery to create their products, and that did not go unnoticed.
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