Lush products has had a great company running for over 30 years, and still going strong. Strategic planning of the company and its products has helped Lush achieve world wide recognition. Lush has always been a very unique company, offering fresh, and handmade products especially their face masks (which are personally my favorite c: ). Not only that but on their products they attach a sticker form of a photo of the employee that hand crafted that product to perfection.
No other cosmetics company has incorporated such dedication to keeping their products safe, and made from only organic and natural ingredients. Lush uses product development strategies to increase sales, and catch the eye of new customers. There are many competitive companies in the cosmetics dept., and Lush has created a new and innovative way to recreate such accessible products. They include every single ingredient that was used in making the products available on the packaging, and even hold vegan products in stock. Core innovation is how Lush has made its products so popular. Staying in the line of cosmetics can be a challenge, but by changing up the way the products are made, and creating a more personalized relationship with the customers using their creative packaging methods have maintained their success. Lush now has a sustainable competitive advantage, and has all copy rights to their specific product creation. Being so different from other cosmetic companies, Lush has a genuine feel, and can attract new customers all over the world seeking a change.
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