Not only does the companies personal media accounts have an affect, but also blogs (much like the one you are reading right now haha). In my opinion non corporate blogs have a really large affect on any companies outcome. This is due to the fact that many people visit personal blogs, and try to find honest opinions on the products that they may or may not buy. It all comes down to consumer happiness, and how the word goes around. As long as there are happy customers, there will be more to come with the help of the internet and social media.
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