Services and Nonprofit Organization Marketing

Lushes service is unique in the way that they use people to create all their products by hand, crafted carefully to make each and every item for sale. The companys products get their reviews after experience quality, and the consumers are able to asses the products value after buying them, and see if they meet the standards that they are deemed. Because lushes products are made of natural and organic materials their products are perishable, but they include the expiration date on every label to make it clear to the consumers. Lushes responsiveness is very high, and they try to meet all the consumers wants and needs that still comply to their mission statement. This would mean that the company has empathy towards all their consumers. Due to all employees creating these products skillfully by hand, Lush has internal marketing, keeping their employees as happy as their customers. Lushes products are helpful also to the environment so they have a nonprofit organization marketing strategy, and are helped out by organizations that have a "green" outlook on life.